No Upfront Cost. We Get Paid When You Do.

It means the risk of the first stretch sits with us, not with you. You do not pay a setup fee, a retainer or a deposit before the work exists. We engineer it, it runs inside your own tools, and it has to prove itself before money changes hands.

For an early-stage company that has not made its first revenue yet, billing starts once you have. For an established team, the first workflow is engineered free and you watch it run on your real calls before you subscribe. In both cases you keep what we build, in your own accounts, whether or not you continue.

The specific terms for your stage are on our pricing page and in the first conversation. The principle is simple: you should not pay for GTM work that has not done anything yet.

Because software that does the work, instead of helping someone do it, finally makes outcomes measurable. Zendesk introduced outcome-based pricing for its AI agents in September 2024, charging for automated resolutions rather than seats. Salesforce moved its Agentforce help agent to a price per resolution in 2026, with escalations and abandoned sessions not billed. Gartner wrote in 2026 that seat and token pricing breaks when software delivers autonomous execution, and recommended contracts tied to measurable business value.

It is still early. Kyle Poyar's 2025 State of B2B Monetization report, covering more than 240 companies, called outcome-based pricing the holy grail that is still out of reach for 95 percent of the market. Harvard Business School's own guidance is that performance pricing suits only a limited number of situations: ones where the outcome can be defined, measured and attributed. Post-call admin and early pipeline are two of those situations, which is why we can offer it.

Early-stage companies rarely fail for lack of ideas. In Slush's 2025 Startup Struggle Survey of 607 early-stage founders in Europe, half named customer acquisition as a top challenge and more than half named revenue growth, with founders saying they can find prospects but struggle to convert them. At the same time, typical GTM agency retainers start in the low thousands of dollars a month and climb from there, which is money a pre-revenue team usually does not have.

So we build the go-to-market system from the ground up and wait for it to pay off. That can include a fast, honest website with analytics set up properly, domain email that lands in inboxes, a CRM that matches how you actually sell, lead capture and routing, follow-up that goes out on time with a human yes on every message, and the reporting that tells you which conversations are turning into customers.

Founders stay in charge of the conversations that matter. The system handles what comes after them: the notes, the next step, the reminder, the follow-up, the record. When the first revenue arrives, the engine that produced it is already running and already yours. The stage-by-stage map is in what we engineer, day zero to enterprise.

At this size the problem is volume. Dozens of people are on customer calls every day, and every call leaves admin behind: the CRM update, the follow-up email, the document someone promised, the ticket, the handoff note, the renewal flag. Salesforce's sixth State of Sales report, a 2024 survey of 5,500 sales professionals, found reps spend 70 percent of their time on non-selling tasks such as manual data entry and administrative work. Customer success carries the same load: in ClientSuccess's time study, CSMs reported spending more time in email, internal meetings, task management, CRM and spreadsheets combined than with customers.

We target 70 to 75 percent less admin time on the workflows we take over. ASTRA, our execution layer, reads each call against the account's history and drafts everything that has to happen next inside the tools your team already uses: Salesforce or HubSpot, Gmail or Outlook, Slack, Jira, your help desk. Anything a customer will see waits for a named person's approval, usually in under two minutes a call. Internal record-keeping can run automatically once your admin decides it should. Every action is logged with who approved it and can be reversed for 30 days.

You start with one workflow engineered free, running on your real calls, before you pay anything.

We treat it as a target to be measured, not a claim to be believed. In the first week we take a baseline from your own team: how many minutes of post-call admin each call creates today, taken from a time sample and from the edit history in your CRM and help desk.

Once the workflow is live, we measure the same thing the same way: minutes of human time per call, now mostly spent approving drafts rather than writing them. You get both numbers, the method, and the raw counts behind them. If a workflow is not removing the admin it was built to remove, the report shows it, and we fix the workflow before we take on the next one.

The goal is not a number on a slide. The goal is your people spending their day with customers instead of with forms.

Pay-on-results only protects you if the result is defined well. Before you sign with anyone, including us, ask these questions.

1. What exactly counts as the outcome, written down, including the edge cases?

2. What is the baseline, who measured it, and over what period?

3. Who measures the result afterwards, and can you audit it yourself?

4. How is credit attributed when other channels or people also contributed?

5. What do they need from you, such as access, approvals or data, and what happens if that is late?

6. Are there minimums, caps or a switch to a fixed fee after a period?

7. What stops the provider from optimising the metric at the expense of quality?

8. What do you keep, and what happens to the work, if you stop?

Our answers are short: the outcome is written into the engagement, the baseline comes from your own team in week one, you see the raw counts, and you keep everything we build in your own accounts.

We will not promise revenue we do not control. Your market, your product and your price decide that; we make sure no lead, promise or follow-up falls through the cracks on the way.

We will not run unsupervised agents that contact your customers. Every customer-facing action has a human yes.

We will not claim certifications we do not hold. We are not SOC 2 certified, and the controls we do have are written down in our trust and security notes.

If you want to see whether this fits your stage, start with one workflow. What is the first piece of admin you would want gone?