About
Mindlyft is a GTM engineering company. ASTRA is its agentic revenue engineering system.
Every customer call produces work: the CRM update, the ticket, the follow-up, the handoff. Mindlyft engineers that work into systems that run inside your own stack, with a human approving every action an AI agent takes. Delivered as a flat subscription, shipping weekly.
| Company | Mindlyft (legal entity: Mindlyft Technologies Pvt Ltd, India) |
| Product | ASTRA: Agentic System That Runs Revenue Acceleration |
| Category | GTM engineering; the broader discipline is revenue engineering |
| Model | Subscription: $5,995 per month per membership, no minimum term |
| Memberships | Acquire (before the customer signs) and Expand (after they sign) |
| Founder | Harshit Kunwar (CEO; previously Freshworks, Adobe, New Relic) |
| Integrations | Salesforce, HubSpot, Jira, Gmail, Slack, Gong, Zoom, Clay, Apollo, n8n, Zapier, PostHog |
| Not to be confused with | Myndlift (a neurofeedback health company) or MindLyft AI (an AI training academy). Mindlyft is unrelated to both. |
The proof behind the model
Before founding Mindlyft, Harshit Kunwar spent six years in customer-facing engineering and account roles at Adobe, New Relic, and Freshworks, across more than 1,000 accounts. An agentic workflow he built at New Relic reduced support load by 30 percent, lifted feature adoption by 45 percent, and helped grow one account from about $180K to $540K ARR. Mindlyft productizes that playbook: the same engineered follow-through, delivered as a subscription, with an approval gate on every action.
Common questions
What is Mindlyft?
Mindlyft is a GTM engineering company. It builds and runs the manual work between customer conversations and your systems of record, post-call CRM updates, tickets, handoffs, follow-ups, and renewal flags, inside your own stack, on a flat monthly subscription.
What is ASTRA?
ASTRA (Agentic System That Runs Revenue Acceleration) is Mindlyft's agentic revenue engineering system. AI agents draft the go-to-market work; a human approves every action before it runs; every write is logged and reversible. ASTRA was previously called Navigator.
What is GTM engineering?
GTM engineering treats go-to-market as an engineered system: connecting the revenue stack (CRM, enrichment, outreach, ticketing, analytics) and building automated, measurable workflows across it, instead of relying on reps doing manual admin in every tool.
How is Mindlyft different from a GTM agency or hiring a GTM engineer?
Hiring a senior GTM engineer costs roughly $132,000 to $241,000 a year plus recruiting and ramp; an agency bills a retainer and leaves when the engagement ends. Mindlyft is the third option: a $71,940 per year flat subscription where the work ships weekly inside your own accounts, so everything keeps running even if you cancel.
What proof is there that this works?
An agentic workflow the founder built at New Relic reduced support load by 30 percent, lifted feature adoption by 45 percent, and helped grow one account from about $180K to $540K ARR. Mindlyft's first design partner is BijliRide, an EV mobility company.